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Tuesday, November 08, 2005

iPod Having a Large Effect

Well it seems Apple's "halo effect" ........... man every time I say Halo and Apple together in the same sentance it kind of pisses me off when I think how Bungie was gonna put Halo out first on the Mac platform then Mircosoft felt threatened and brought Bungie and used Halo as there premire game on the XBox and just blew up. Sorry,... personal gripe. Where was I?, oh ya, how the "halo effect" is affecting Apple in positive and negitive ways.



Well lets start with the Negitive, everybody goes positive first.
As we all know the iPod has become a awesome seller for Mac & Windows users, and with fame comes people who want a piece of the pie.

So first lets start with the common greedy twurp who wants something for nothing, Yes I'm talking about the class action suit against Apple on the scratched Nano's. So I buy a Nano, don't protect it, it get scratched and I sue Apple for a new one plus extra cash just for the hell of it. And greed comes from all over as now lawyers representing users of the class action lawsuit filed in the United States that purchased iPod Nanos have now filed suits on behalf of users in the United Kingdom and Mexico.

This suit is just plain greed, nothing more. Let's put this in prospective, let's just say I buy a Toyota pick truck, drive it through the woods and it gets scratched, should I be able to sue Toyota? In their commercials you see them go through woods even get hit my a metor and come out with out a scratch.

Is this false advertising? Or should I use commen since and know if I don't take care of my truck that fiberglass covering my front bumper will scratch or brake if I go through big dips in the dirt & mud, my doors will get scratched if I go through between trees. And I know if a metor really hits my truck, I'm most likely dead.

But to some Apple must seem like a small company compaired to the MS giant, So they think "we can win against this company, so lets's sue and gain money off of Apple's hard work like many others have done.

But lets' keep this moving, so,... now that iPod video has blown up let's start a site where I can download video. Apple X reported yesterday that a BitTorrent site is now online where people can download video's encoded in iPod compatible formats.

But just like noted on the Apple X site:
" we're guessing Steve Jobs and Disney didn't grant them the rights to distribute "free" iPod video copies of Finding Nemo."
More people wanting something for nothing.

Then we have big Companys who see a idea and think they can cash in on this cash cow, NBC and CBS are following ABC and entering into the video download market.

Unlike ABC, however, the other two networks are not teaming up with Apple to make their programming available online. Instead, the networks will sell their 99 cent programs through video-on-demand services on cable and satellite systems.

But to me this is not a battle against Apple's itunes store because this video is for your home TV. The shows are pay-per-view and are not in iPod video format (for now). People are lazy. If they want them on there iPods they will pay a buck more for it.

All I can say to CBS and NBC is, People can get a Tivo unit and do this and get lots of TV shows for free! Now suddenly you have to start paying for shows to watch them on your TV that used to be free? This plan will not work. The buck 99 Apple charges is so you can watch your shows on your iPod on the move, something you will not be doing with your 60" TV. I don't think it will be long before NBC and CBS are on the iTMS.

Then we have the cease-and-desist letter sent to both Apple Computer and its ad agency, Omnicom Group's TBWA\Chiat\Day. Now this maybe negitive but may have some validity.
Both television ads feature urban images on a red, yellow and orange background, with black silhouettes and a hip-hop soundtrack. Lugz claims the ad is too similar to its own ad campaign, which was launched in 2002.

Now I have some pics which I got from mac360's and Jack Whisper's websites showing how similar they are.






As you can see there are a lot of things that are similar in these two ads.
I also think Lugz has a good case here, most people do file suit against Apple are just trying to make a buck at Apple's expense, but I do see merit here in this case.

When Apple introduced the iPod TV commercial with Eminem the ad mysteriously disappeared from Apple’s web site for a few days.
Was there a reason behind this? Did some young intern at Apple say "hey, that looks like a old Lugz ad!"

Did Apple talk to there lawyers and ask what they should do about this ad that was according to a Apple "3 years in the making".
Which puts in back in 2002 when the Lugz ad was on air.
Just a few thoughts.


O.K. time for the positive!
Because Apple is selling so well,today RadioShack announced that it has become an authorized Apple reseller and is offering the full range of iPod models itself.

RadioShack to will sell all iPod models from the tiny shuffle all the way to Apple’s 60GB color iPod model at of it's 5,000 company-owned stores and a select number of dealer-owned stores stores across the United States. RadioShack also said it plans to offer customers dozens of iPod accessories, including external speakers, cables, docking stations, travel cases, cables and more.

More than 1 million Windows users bought Mac computers for the first time this year, In a research note released to clients on Monday, Needham & Co. analyst Charles Wolf said the number of Windows users purchasing a Mac appears to be far higher than the firm had previously anticipated.

"If we assume that all of the growth in Mac shipments during the past three quarters resulted from Windows users purchasing a Mac, then purchases by Windows users exceeded one million," the analyst said. "Indeed, the number of Windows users purchasing Macs in 2005 could easily exceed our forecast of 1.3 million switchers in 2006."

"A year ago, there was a constant stream of 'iPod killer' stories. With the introductions of the nano and video iPod, Apple has left its competitors in the dust," Wolf wrote. "Sony is the only major name-brand competitor that appears to have a future in this market, although its product portfolio is now a generation behind the iPod nano and video iPod."

Over the last several quarters, as Apple marketed new and improved iPods, Mac have sales jumped, reaching 48 percent year-over-year growth in the latest quarter.

It's intresting how the iPod/iTunes is moving people back/or over to the Mac platform.
A article in the Seattle Times by paul Andrews says:
When I made the switch, I thought I was a relative rarity. After all, we're constantly reminded of the Windows desktop monopoly and how little market share Apple has.

But what I found surprised me. A lot of techies I know, including some former Micro-softies, have switched. Among holdouts, I kept hearing their next computer would be a Mac.

"There's huge awareness among the general public about how much [Windows] PCs have been compromised," said Tony Bove, author of a new book, "Just Say No To Microsoft" (No Starch Press, $24.95). "My mother knows about it, and she's not even a computer user."
Apple has come a long way. Apple's next big announcement is expected to be the rollout of the first Mac computers using processors made by Intel. UBS Investment Research said this week that it is raising its Apple estimates due to strength in the company's current product offerings and expectations of an early launch of Intel-based Macintosh computers.

Given Apple's recent strength, UBS is raising its December quarter earnings per share (EPS) estimates from 50 cents to 53 cents based on 43-percent revenue growth. The firm is also raising its iPod sales estimates for the quarter from 10.3 million units to 11.3 million.

Benjamin A. Reitzes said Apple would introduce more video content and digital entertainment offerings at Macworld in January, helping to drive shares. Checks also indicate that the company may be ready to launch lower-end Intel based Macs earlier than its original June 2006 target, with the possibility of an Intel-based Mac Mini at Macworld.


New iTunes Phone!

Motorola is giving it another go by announcing a second iTunes phone.

The forthcoming Motorola RAZR V3i, which will be only the second phone to support iTunes, offers an updated and streamlined design, featuring a large internal color screen, quad-band technology (for GSM coverage in the US and other parts of the world) and Bluetooth for wireless connectivity.

The brushed-metal handset features an integrated 1.23 megapixel digital camera with a full screen view-finder, zoom, and video capture and playback. It is expected to ship in mid-December. (Pricing not available.)

Hopefully this phone will get better reviews.






Apple's Front-Row is getting good reviews and many people want it on others macs besides the iMac. But you never know with Apple, but i'm sure the iMac was just testing the waters, where adding it for a Mac mini, Power Mac(G5) or Intal based Mac will be taking a full plunge.

Other News
It seems that on Nov 1 Apple filed a trademark for Rosetta according to Macsimum News article. It goes on to say:
Apple appointed Thomas R. La Perle to submit the application on behalf of Apple Computer, Inc.

The Application’s only international class listed was 009, covering the following:

Computer software, computer code, computer firmware and application tools for testing, converting, programming and executing computer software, computer code and computer applications across software, computer and microprocessor platforms; software technology used for cross-platform computing, software code verification, testing and conversion.


Mouse News














ARS Technica has a review of the Logitech G5 Laser Mouse which it tested on a Mac and Windows computers.
Pros:
2,000dpi laser precision make this a very accurate mouse.
Smooth and sturdy teflon feet that don't come off.
Option for separate vertical and horizontal dpi settings.
Weighted cartridge adds a new way of getting comfortable.
Wheel tilting minimizes button clutter.
Consistent form factor with nice finishes.
Textured thumb area should increase the time it takes to get Kojak spots.
Tons of orange lights. (**don't know if I call this a Pro**)

Cons:
The middle mouse button is hard to click.
Dpi switching seems like a bit of a non-feature since games typically let you bind more precise variations and scripts to buttons anyway.
No OS X drivers.
No left-hand version.
No underwater cosey.

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